In theory there is a very exciting future ahead for self-publishing, ebooks in particular.
I say "in theory" because I also have some strong reservations about the self-publishing boom, but that's a discussion for another time. Right now I just want to talk about my own foray into that world.
Technically, I've already dabbled in some self-publishing. Pitched Vol. 1 and Pitched Vol. 2 were both self-published, after all. So that's a road I've briefly shuffled along. But that's comics. What about prose?Well, I know for sure I'll be aiming to self-publish at least one other work, probably before the end of this year. Years ago I wrote a history of Lakehurst, NJ, a tiny Pine Barrens town best known for being the site of the Hindenberg disaster. I think it's a good book with an interesting story to tell -- you've got railroad barons, remote mining villages, iconic dirigibles, and more -- but it's also a very tiny niche, so tiny that even publishers who specialize in local history can't see investing in it. Reasonable enough to me. Can't put out a book without a market.
But if I put it out on my own, well hell, that'll work. It'll work for several reasons. First, with print-on-demand services I can easily cater to the niche interested in the subject matter. Second, I'd make much more doing it on my own than through a small publisher -- and papa gotta feed the family. And third, I'm in a position in my day job to promote directly to the people who would most be interested in the subject matter. After all, as the editor of a small town newspaper I already reach those people week in and week out.
Really, I have every reason to do this on my own rather than through a traditional publisher.
So I will.
That's not why I started writing this post, though. I'll tackle the next bit tomorrow.

